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“Home Office Day a great success with 65% more participants”

In recent weeks 67,500 businesses, employees and self-employed people have signed up at www.homeofficeday.ch and worked at home on the third national Home Office Day. That’s 65% more than the previous year. As lead agency, bd consulting collaborated with initiators Microsoft, SBB and Swisscom to manage communications and implement a wide range of communications measures for the initiative. The agency’s responsibilities covered media relations, the conceptual design and implementation of a Facebook strategy, the content strategy for social media channels, and flyers, mailings and other accompanying measures.

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