Communication strategies for companies and industries in transformation processes. Tailored to the knowledge, attitudes and needs of different stakeholder groups.
Strategic Communication Audits
Assessing actual and projected organizational culture by way of focus groups, panel studies, individual interviews or text analysis. Identifying sub-cultures and barriers to change, and producing gap analyses and communications strategies to accelerate change across the organization.
Strategic development of campaigns and key messages to inform, motivate, and build trust. Designing different communication channels such as social media, intranet, town hall meetings, magazines and e-mail correspondence, and providing appropriate content. Coaching and training for managers.
Vision, Mission & Value
Developing a vision and mission statement as the basis for creating consistent, authentic corporate values. Establishing these values by means of guiding principles, key messages, storytelling, and coaching and training.
Designing communications campaigns to help employees with different capacities for change negotiate change processes rapidly and successfully.